Omnichannel (or omni-channel) is a sales strategy that assumes that all available channels of attainment and customer service should cooperate at every stage to ensure the convenience of shopping in the retail network. Its general idea is simple: the more integrated tools a customer has available for their shopping, the greater their sense of convenience […]
Performance and mobile-friendliness have been ranking factors in the Google Search algorithm for quite some time. We can endlessly debate on their weight and ultimate impact on the SERP position, but Google remains to be deadly serious when it comes to a general direction: top positions in search are for those who provide the best […]
Going through the implementation of basic server-side rendering. Building front-end apps is no longer limited to taking care of what is happening only in the browser. We need to dig into the server-side as well if we want to provide reliable software. A couple of years ago, when the single-page apps were born, we moved […]
The “Milliseconds Make Millions” report made it clear: on mobile, the loading time of sites is critical. Deloitte analysis proved that a mere 0.1s change in load time influences every step of the user journey, ultimately increasing conversion rates. Although it is nice to see it on paper, it feels like it is not breaking […]
Contentstack, the company that delivers a headless, enterprise-dedicated CMS platform, doesn’t need an introduction. Anybody familiar with MACH-oriented trends in eCommerce knows this already household name. This CMS is one of the brightest and most appreciated stars on the newborn “headless” tech scene, and already brought the attention of the most notable eCommerce businesses and […]
UX is gaining importance not only in terms of brand awareness but also conversion – all available data has left that issue without any doubts. Yet, for eCommerce businesses, it has been challenging to keep up with all the UX-trends without diving into time-consuming and expensive changes in the system’s architecture. Until now. Storefront UI is […]
Vue Storefront, though platform-agnostic by design, was always in a very close relationship with Magento because that was the platform on which we were able to make the most dynamic and visible performance gains. However, the time has now come for a new adventure. Our Shopware 6 integration Developer Preview will appear at the end […]