Recently, Shopify is gaining more and more users due to its trendy development and has a huge chance to become a big winner in eCommerce. However – despite all its undeniable merits – not all its elements are equally praised. One of the pieces that might be faced with a more robust alternative is CMS. […]
Synchronizing sales channels brings measurable benefits to sellers and buyers. The modern customer is becoming increasingly demanding. They want unlimited access to information, fast action, and offers tailored to individual needs. To meet their expectations and at the same time improve the way things work in the industry, online shops are implementing the omnichannel strategy […]
A brand image and online sales depend on many factors: technical, strategic, marketing, but also the appearance and functionality of the shop. Transparency, correct arrangement of shop elements, and navigation are the basic factors that lead to success. Under the name, User Experience hides a whole package of knowledge and technologies from different areas: Marketing, […]
Chasing customers’ attention that is divided into multiple online channels – from retail shops to the web and onwards to mobile, social media, areas included Augmented Reality and wearables – is not an easy task. Yet, it must be done, and it must be done fast. Any roadblocks in content delivery are slowing down the […]
Almost every site with text is based on some kind of Content Management System – whether it’s an information site, a blog, or a shop, but it doesn’t mean the CMS landscape is set in stone. On the contrary; to resonate with omnichannel-implied demands, CMSs – like many software products – lost their “heads”, and […]
Vue Storefront, as we hopefully proved in the previous text, is the front-end is the best choice for commercetools backend not only because of the full coverage of its default features but mostly because of its MACH-oriented approach. Vue Storefront’s architecture pretty much embodies modularity – one of the main tenets of the MACH Alliance […]
Headless platforms are becoming the eCommerce industry-standard as businesses are forced to acknowledge that there is no way to foresee the future and prepare for the unknown. Decoupling the backend system from the frontend layer and, in doing so, freeing it from code dependencies and resource bottlenecks is the first step in becoming “future-proof”. There’s […]
The term “headless,” even though it’s being bandied about as a fancy buzzword of late, should not be ignored as just another overhyped trend in eCommerce, an industry that – let’s be frank – faces “revolution” at least once a quarter. The shift towards headless is real (although it’s hardly a revolution, as nothing happens […]
We eyed up Storyblok, one of the rising stars among Headless Content Management Systems, for over a year, as we couldn’t ignore the potential it brings to the “composable commerce” table. Flexible, easy-to-use, and API-focused was a dream partner for Vue Storefront. Today, we can gladly announce that we made our partnership official. Vue Storefront, […]
The “Milliseconds Make Millions” report made it clear: on mobile, the loading time of sites is critical. Deloitte analysis proved that a mere 0.1s change in load time influences every step of the user journey, ultimately increasing conversion rates. Although it is nice to see it on paper, it feels like it is not breaking […]
Contentstack, the company that delivers a headless, enterprise-dedicated CMS platform, doesn’t need an introduction. Anybody familiar with MACH-oriented trends in eCommerce knows this already household name. This CMS is one of the brightest and most appreciated stars on the newborn “headless” tech scene, and already brought the attention of the most notable eCommerce businesses and […]
UX is gaining importance not only in terms of brand awareness but also conversion – all available data has left that issue without any doubts. Yet, for eCommerce businesses, it has been challenging to keep up with all the UX-trends without diving into time-consuming and expensive changes in the system’s architecture. Until now. Storefront UI is […]
Vue Storefront, though platform-agnostic by design, was always in a very close relationship with Magento because that was the platform on which we were able to make the most dynamic and visible performance gains. However, the time has now come for a new adventure. Our Shopware 6 integration Developer Preview will appear at the end […]