Retailers and B2B companies are spending considerable budgets to attract clients to their Web sites. For many retailers, half of their web-traffic is from mobile. For some of them, the mobile web is generating even more revenue than desktop.
But then something strange happens. Retailers pay again for these same clients to encourage them to install the mobile app. Then also pay for building and maintaining mobile apps.
Wouldn’t it be just much more comfortable to install a mobile app directly from the browser while using mobile? Wouldn’t it be much cheaper to have one mobile app to maintain and develop?
What does PWA offer?
Progressive Web App Standard from Google offers this functionality and many more. The Standard is now widely supported by all major browsers and devices, investment into Progressive Web Apps surely is worth to be considered for 2018.
Progressive Web Application for Pimcore-based eCommerce
Pimcore is widely accepted and respected Content Management platform for managing 360deg. Digital Experience.
Retailers and B2B companies choose it for managing the products (PIM), websites (CMS module) and eCommerce (eCommerce Framework).
As we’ve recently published our Vue Storefront open source project — first Progressive Web App for eCommerce — I thought it would be great to make PWA experience available for Pimcore users and developers!
I spent the last couple of days implementing Pimcore — Vue Storefront integration, and I’ve just published the project under the MIT license Yesterday - github.com/DivanteLtd/pimcore2vuestorefront.
PWA integration with Pimcore
The project has been developed using Node.js and Pimcore Web Services as a data source. No development knowledge is required to make it work with Vue Storefront. The project contains an interactive installer. To make it work in a very basic version you just need:
- Your Pimcore URL,
- API key,
- an ID of root category you would like to expose.
Customization of Pimcore
As Pimcore is a very extensible framework, the data structures and format may vary. By default, we do support standard eCommerce Framework data structures which you can check in Pimcore Advanced eCommerce demo. For demonstration purposes we do support pretty essential elements of eCommerce Framework data structures:
- set of required attributes,
- products: localized attributes, single photo (can be easily extended), variants, prices.
You can find much more documentation and materials on our Github.
You can also schedule a demo on https://vuestorefront.io
We’ve observed quite often the scenario of B2B players stepping into eCommerce by publishing the product catalogs first (and only then, after testing the online channel builds in the checkout).
Having the Vue Storefront project ready to go the extra mile, with all eCommerce features supported, we decided to make the customized version for B2B product catalogs.
We’ll support few catalog layouts, it’s going to work 100% offline and works — of course — ideally with Pimcore. It’s going to be another channel for the customers to present the offer.
If you like the idea, don’t hesitate to contact us.
Vue Storefront — key takeaways
Our goal was to create Mobile-First eCommerce app which will be connected to Magento, Pimcore, Prestashop or any other platform as a Frontend to allow you to use all PWA benefits.
Black-Friday Ready — Storefront can run without alive web-server no such traffic peak can stop users from making orders.
Subway, Airplane Seamless Browsing — the app can work without the internet connection and synchronize when the internet appears.
Google Mobile-First Index Ready — Google will create and rank its search listings based on the mobile version of the content, even for listings that are shown to desktop users.
Time to market — Out-of-the-Box Product, Based on accessible and easy to learn Vue.js, developer-friendly approach, excellent documentation.
Modern Technology Stack Will interest your developers — Node, ES2016, Vue.js and Elastic.
Open Source — under MIT license. Fast-growing community. Today we have more than 60 developers in the community.