Monolithic and all-in-one bound tightly together eCommerce formations are becoming a thing of the past. Instead, businesses are leveraging headless technologies to enable experience-based headless commerce strategies and provide consumers with a better shopping experience.

Benefits of headless technology 

Headless technology refers to storing, managing, and delivering various types of content on an eCommerce website without a front-end delivery. On a high level of understanding, headless technology directs to the new approach and operations run on separated from the backend, frontend construction—all to achieve better efficiency and display senses. 

Headless technology came to the IT world as a quick response to the arising issues monolith eCommerce faced, and the benefits, like the possibilities headless tech offers, are countless.

Omnichannel Shopping with headless technology

Omnichannel became essential. The integration of touchpoints requires a well-adopted shopping experience. Headless technology by its paradigm initiated omnipresent efficiency, which is defined by the API approach. API-driven software enables modern brands to build vital experiences that orchestrate content management, commerce, and innovative response to the demanding customers’ needs. Headless technologies allowed brands to create custom frontends while content management and commerce experience is being managed under one instance faster. As a consequence headless technology brought the entire concept of headless commerce, which is the new flexible normal for a shopping experience.

Better personalized experiences

API-driven software enabled faster information exchange. Most consumer-oriented brands use AI-driven solutions nowadays that analyze customer experience, and help shape the most profitable shopping paths, and predict new products. Headless technology by the API-firs paradigm accelerated the information exchange and fueled analytics solutions with a new sort of better-shaped data. Headless technology enabled better targeting and even hyper-personalization. 

Swift and agile innovations 

Headless technology won the market with flexibility. On one side, headless technology enabled quick and unrestricted changes at the front but also provided freedom of choice. Something that the tech world craved for a very long time. Quick integrations with preferable CMSs deliver all-the-merchant-wants within a couple of clicks. The flexibility provided to the brands within the commerce stack is now, thanks to the headless tech; limitless. Headless technology became a game-changer in the eCommerce sphere. The innovation is no longer trapped among monolith structures, and merchants can focus on yet another manner to test and win customers in a very iterative way.

What to know about headless technology?

Headless technology, as many known innovations, was born as a response to the challenges the eCommerce world faced. Monoliths can be described as prehistoric creatures that worked well in the era when the product pool did not demand frequent updates and online retail was plain and simple. 

The beyond-desktop era changed the way people consume content and shop. Online stores became a not-the-only marketplace, and eCommerce stores had to face all the digital changes that arose within a short period of time. For merchants, it became a burden that needed to be quickly solved. However, monoliths became an even more significant obstacle. Headless technology occurred in search of an iterative resolution that would also secure future changes. 

Headless technology means a change in the approach to how digital structures work. Instead of tightening everything together and creating solid dependencies, headless technology frees up components allowing information to flow faster and more freely between stakeholders. As a result, the entire ecosystem works quickly and flexibly thanks to the API-first approach and orchestration.

Why do brands go with headless technology?

Headless technology became an obvious choice for merchants who want to retrieve control over the digital shopping experience quickly. As time is a matter of existence, adaptability and a chance to fast, and still with hands-free, leverage the tech stack are of utmost importance. Headless technology allows one to modernize and innovate quickly. It is a reasonable and flexible compromise between monolithic architecture and custom solutions. 

Many organizations choose headless tech to protect future approaches towards further digital transformation. As demands grow, more integrations will appear on the horizon. Top orchestrators choose API and freedom of choice to secure a long-term existence and avoid yet another locked-in among monolith structures. 

Next to reliable, customized experiences based on CMS, merchants see a safe option of tangible, far-reaching benefits, such as elimination of tech debt and the necessity of re-platforming. Headless technology became a safe spot for flexible actions at the front without initiating the entire go-custom-and-risk-it-all-again process.

Headless technology opened a space for endless possibilities for merchants, brands, and developers that ensure proper orchestration daily. Headless technology fuels commerce, and therefore brands can quickly adopt new touchpoints without re-engineering everything. 

Tech issues headless technology solves

When it comes to tech issues first, merchants faced, and headless tech solved, we can surely enclose all the challenges among one expression - tech debt. Decoupling monolith opens a new path which means overcoming most of the tech obstacles the initial formation caused. You can forget about being limited to the default framework with headless technology. 

Decentralized architecture splits the process of engaging the entire dev team. Before applying headless technology, a monolithic architecture involved operating with many different eCommerce layers. Keeping an eye on each of these layers was a huge burden since the backend and frontend were dependent on each other. Headless technology, on the other hand, uses an API-first paradigm, which means that changes to the user experience on the frontend can happen much faster and with much less risk to the backend code. 

Headless technology drives SEO performance at the highest level. Again, thanks to the orchestrated communication between components, no matter how many new extensions one wishes to add, it keeps Core Web Vitals at the satisfying level. So at the end of the day, one can sleep tight. 

Taking one more step ahead, headless technology eliminates many security concerns since the operations at the backend happen rarely, and even if there is a lower risk of putting down the entire infrastructure or omitting critical areas, like distributed denial-of-service (DDoS). Headless tech is evolving and growing itself, which means soon it will enable even better monitoring, performance checks, and insights on critical areas. 

Once again, headless technology with its communication infrastructure also secures high peak loads. Organizing and handling big eCommerce feasts like Black Friday or special night sales can happen online without putting down the entire eCommerce system. Reliable customer journeys on high demands are one of the merchants’ nightmares that no longer exist thanks to headless tech. 

Business concerns headless technology solves

When it comes to the business side of the headless eCommerce environment, on a very high level, one can say that it creates a space for unruptured activities that drive revenue. 

First of all, content is freed, which means new pieces of engaging scope can be delivered instantly. The front-end presentation remains in the hands of merchants and marketers, that with headless technology, are unleashed to test and innovate among competitors. 

Analyzing and shaping customer journeys also becomes a streamlined path. The works that in a monolith architecture meant days or even weeks of planning and developing are reduced to quick deploys. The business side becomes independent from devs, and both parties gain peace of mind. The entire workflow and reliances change the way eCommerce interacts on an organizational level. 

Headless technology unleashes creativity, and teams can use their time more effectively and efficiently. This reflects in more collaborative cooperation. When the room for iterative retrospection, as well as re-thinking, is created, teams start to discover new areas of improvement and tactics worth testing. 

Headless technology reveals its new beneficial areas each day, so we should expect more to come. Headless CMSs have already improved work for marketing teams, and frontend platforms for headless commerce have taken a heavy burden off the backs of developers. The digital transformation is on, so is a headless tech development, which means conscious eCommerce will benefit in the future. 


What is headless technology?


Headless technology is a new approach to overcome the challenges of modern commerce. The headless architecture enables a fast transition from monolith to decoupled and well-orchestrated communication. As a result frontend developers can work on the visual layer without interfering with the backend and risking putting down the entire eCommerce shop. 


Why consider headless technology?


Headless technology is a quick and very efficient way of abandoning monolithic architecture. There are many benefits among headless technologies, however for business and especially marketing it is a broad path for quick and flexible activities at the storefront.


What is a headless tech stack?


Headless technology covers the areas of decomposition of monolithic eCommerce. The backend can remain monolithic and the storefront layer of headless tech allows to connect 3rd party applications. With the API-first paradigm, the work at the front becomes easy and very flexible.