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A brand image and online sales depend on many factors: technical, strategic, marketing, but also the appearance and functionality of the shop. Transparency, correct arrangement of shop elements, and navigation are the basic factors that lead to success. Under the name, User Experience hides a whole package of knowledge and technologies from different areas: Marketing, […]
The COVID -19 pandemic has rapidly transformed every stage of the purchase path, from how the customer relationship is established to the touchpoints that businesses should take advantage of to make their presence felt and leverage omnichannel sales. The bar was set high, but with the flexibility and customizability that headless commerce offers, eCommerce businesses […]
Omnichannel (or omni-channel) is a sales strategy that assumes that all available channels of attainment and customer service should cooperate at every stage to ensure the convenience of shopping in the retail network. Its general idea is simple: the more integrated tools a customer has available for their shopping, the greater their sense of convenience […]
Chasing customers’ attention that is divided into multiple online channels – from retail shops to the web and onwards to mobile, social media, areas included Augmented Reality and wearables – is not an easy task. Yet, it must be done, and it must be done fast. Any roadblocks in content delivery are slowing down the […]
Almost every site with text is based on some kind of Content Management System – whether it’s an information site, a blog, or a shop, but it doesn’t mean the CMS landscape is set in stone. On the contrary; to resonate with omnichannel-implied demands, CMSs – like many software products – lost their “heads”, and […]
Today, vast amounts of data are processed and made available across different types of devices. As a result, digital service providers (both internal and external users) offer various APIs. But what does API mean? API can be compared to a restaurant menu. It contains a list of dishes and their descriptions. After the customer selects […]
Microservices are the answer to the challenge of keeping up with business growth as monolithic architecture is no longer sufficient. Microservice architecture is an approach to building an application based on the division into multiple modules. Each module has its own individual responsibilities but communicates with others to form a larger, cohesive whole. This approach […]
Vue Storefront Summit, the first event that we organized as an independent company, is over, and – before the dust will settle – we’d like to sum it up for those of us who couldn’t join. Here we go! But first thing first, a few words of self-bragging. We hi-five ourselves and – seriously – […]
Contentful, the leading content platform for digital-first business, is now Vue Storefront’s official partner! Together, they will address the most burning needs of modern eCommerce businesses faster and better. Contentful is the global leader in omnichannel content platforms and one of the pioneers of the API-first approach. It enables enterprises to deliver superb, unified digital […]
Adyen, a Dutch fintech platform focused on delivering payments to business (among its clients are such prominent companies as Uber, Spotify, and H&M), has officially partnered with Vue Storefront. The collaboration is aimed to equip merchants with tools that will smooth out the payment processes in their e-stores and accelerate their growth. Adyen is one […]
Contentstack, the company that delivers a headless, enterprise-dedicated CMS platform, doesn’t need an introduction. Anybody familiar with MACH-oriented trends in eCommerce knows this already household name. This CMS is one of the brightest and most appreciated stars on the newborn “headless” tech scene, and already brought the attention of the most notable eCommerce businesses and […]
UX is gaining importance not only in terms of brand awareness but also conversion – all available data has left that issue without any doubts. Yet, for eCommerce businesses, it has been challenging to keep up with all the UX-trends without diving into time-consuming and expensive changes in the system’s architecture. Until now. Storefront UI is […]
Vue Storefront, though platform-agnostic by design, was always in a very close relationship with Magento because that was the platform on which we were able to make the most dynamic and visible performance gains. However, the time has now come for a new adventure. Our Shopware 6 integration Developer Preview will appear at the end […]