Category: Business

| Business | June 9, 2022
Headless Commerce and SEO: How The Two Get Along

Headless commerce is on the rise; there is no doubt about it. Enterprises, big brands, and multinational eCommerce companies are all seriously looking into the potential of dumping their monoliths in favor of composable systems, or they have made the shift already.  But changing the whole architecture is quite an endeavor. You and your team […]

| Business | May 16, 2022
Digital Transformation in Commerce and Beyond: Lessons Learned

When 2020 took an unexpected turn in a really bad direction, the eCommerce industry was one of the few sectors that not just avoided harm, but actually grew. Driven by that strong and sudden boost, investors rushed to buy shares in Shopify and other eCommerce companies, making them a kind of winner when everything else […]

| Business, News | April 6, 2022
Vue Storefront is now a Premier Independent Software Vendor (ISV) in the commercetools Partner Program

“I’m pleased that Vue Storefront has become a premier ISV partner with commercetools. We at commercetools pride ourselves on giving our customers choice. Vue Storefront has been a wonderful partner to us at commercetools and their product has proven to be an excellent choice for many of our customers.” Kelly Goetsch, CPO at Commercetools Vue […]

| Business, General | March 11, 2022
PWA in Headless Commerce – Everything You Should Know

PWA – Progressive Web Application – became a thing after 2015, when Google incorporated a strong focus on the mobile experience. 2015 was a pivotal year favoring PWAs, and the continued growth made them fit more and more into eCommerce. As eCommerce technology evolved, PWAs followed corresponding with the headless paradigm, to form now matching […]

| Business, General | February 22, 2022
The matter of API in Headless Commerce

In this piece, we cover the matter of API in eCommerce, headless technology and modern headless commerce. We set the focus on business reasoning behind the new approach towards efficient and modular eCommerce systems. Starting from the definition of an API, API-first commerce, its role in forming flexible online services, and the benefits of moving […]

| Business | February 17, 2022
Vue Storefront joins forces with Elastic Path

Elastic Path is a headless and API-first eCommerce system, allowing enterprise-scale merchants to integrate it into their chosen best-of-breed solutions, and has just joined the growing family of Vue Storefront partners. We couldn’t be prouder to join forces with such a high-profile company and are certain that together we can bring even greater value to […]

| Business, General, News | February 8, 2022
Viktoria Guseva joins Vue Storefront as VP of Marketing

Rapid growth means keeping your head, up high. While we fuel headless commerce, we know that relentless expansion requires experience paired with clear goals. We are boldly looking to the future and moving forward. That’s why we’re excited to announce that as of February 2022, Viktoria Guseva has become VP of Marketing at Vue Storefront.  […]

| Business, General | January 12, 2022
Best Headless Commerce Platforms in 2022

In early 2022, we rolled up our sleeves and decided to get straight to the point. Which is? To help businesses sort out and clarify the confusion that has arisen around headless topics. In this piece, you will find some of the examples of the best headless commerce platforms. You will get some hints at […]

| Business, General | December 6, 2021
Jeffrey Domingos takes over Partnerships & Alliances at Vue Storefront

Vue Storefront’s growth is accelerating, and with new roles and strategic positions, we head towards ambitious goals. As of December, our vital area of Partnerships and Alliances will be led by Jeffrey Domingos, former Director of Strategic Accounts at BORN group.  Exiting the first stage of innovative formation requires a sharp outlook on the global […]

| Business, General | November 22, 2021
How agencies create a stronger customer experience with a headless approach

In the wake of rapid transformation and emerging customer calls, eCommerce agencies need to take special care to ensure their position as a significant player. The pressure of time, resources, and performance necessitates fitting an eCommerce toolkit that warrants a path to further growth in addition to maintaining the status quo.  When considering (or actually […]

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