Category: Business

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| Business, General | June 2, 2021
How User Experience (UX) affects Conversion Rate (CR)?

A brand image and online sales depend on many factors: technical, strategic, marketing, but also the appearance and functionality of the shop. Transparency, correct arrangement of shop elements, and navigation are the basic factors that lead to success. Under the name, User Experience hides a whole package of knowledge and technologies from different areas: Marketing, […]

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| Business, General | May 25, 2021
What is the omnichannel sale and why it matters?

Omnichannel (or omni-channel) is a sales strategy that assumes that all available channels of attainment and customer service should cooperate at every stage to ensure the convenience of shopping in the retail network.  Its general idea is simple: the more integrated tools a customer has available for their shopping, the greater their sense of convenience […]

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| Business, General | May 17, 2021
Which Headless CMSs Integrate with Vue Storefront?

Chasing customers’ attention that is divided into multiple online channels – from retail shops to the web and onwards to mobile, social media, areas included Augmented Reality and wearables – is not an easy task. Yet, it must be done, and it must be done fast. Any roadblocks in content delivery are slowing down the […]

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| Business, General | May 7, 2021
The business value of API-first architecture

Today, vast amounts of data are processed and made available across different types of devices. As a result, digital service providers (both internal and external users) offer various APIs. But what does API mean? API can be compared to a restaurant menu. It contains a list of dishes and their descriptions. After the customer selects […]

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| Business | April 29, 2021
What is Composable Commerce?

Composable Commerce is definitely a hot topic right now. Without a doubt, this phenomenon will be the future of eCommerce, and it will probably change the way we create commerce systems forever. There are terms in the digital commerce world that have their moment when everyone wants to use them as keywords and boast about […]

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| Business | April 1, 2021
Cloudinary and Vue Storefront join forces to make your eCommerce fast and flawless as it should be

We were familiar with Cloudinary, a cloud-based media management company, long before becoming a separate company. Now, as we finally gained our own identity, we can make the partnership official. With Cloudinary, we can make sure your eCommerce site’s performance is better than ever, every time. Read “Milliseconds make Millions,” a Deloitte’s study on how […]

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| Business, General | March 30, 2021
Contentful and Vue Storefront join forces to help eCommerce businesses increase their reach and boost conversion rates

Contentful, the leading content platform for digital-first business, is now Vue Storefront’s official partner! Together, they will address the most burning needs of modern eCommerce businesses faster and better.  Contentful is the global leader in omnichannel content platforms and one of the pioneers of the API-first approach. It enables enterprises to deliver superb, unified digital […]

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| Business, General | March 22, 2021
Vue Storefront and Adyen teamed up to fuel the growth of eCommerce businesses

Adyen, a Dutch fintech platform focused on delivering payments to business (among its clients are such prominent companies as Uber, Spotify, and H&M), has officially partnered with Vue Storefront. The collaboration is aimed to equip merchants with tools that will smooth out the payment processes in their e-stores and accelerate their growth. Adyen is one […]

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| Business, General | March 11, 2021
Vue Storefront & Checkout.com partnered up to deliver a lightning-fast and seamless checkout experience

Checkout.com, the series C global payment provider, which has recently raised 450 million dollars and reached a 15-billion valuation, is our official partner. Given the company’s format and our first payment partner, we can say we nailed it.  Checkout.com empowers businesses to adapt, innovate, and thrive with the connected payments they deserve. The company’s technology […]

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| Business | November 18, 2020
Speed is crucial for SEO, but Google wants you to do even better

Performance and mobile-friendliness have been ranking factors in the Google Search algorithm for quite some time. We can endlessly debate on their weight and ultimate impact on the SERP position, but Google remains to be deadly serious when it comes to a general direction: top positions in search are for those who provide the best […]

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