How User Experience (UX) affects Conversion Rate (CR)?
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How User Experience (UX) affects Conversion Rate (CR)?

A brand image and online sales depend on many factors: technical, strategic, marketing, but also the appearance and functionality of the shop. Transparency, correct arrangement of shop elements, and navigation are the basic factors that lead to success. Under the name, User Experience hides a whole package of knowledge and technologies from different areas: Marketing, […]

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| Business, General | June 2, 2021
How User Experience (UX) affects Conversion Rate (CR)?

A brand image and online sales depend on many factors: technical, strategic, marketing, but also the appearance and functionality of the shop. Transparency, correct arrangement of shop elements, and navigation are the basic factors that lead to success. Under the name, User Experience hides a whole package of knowledge and technologies from different areas: Marketing, […]

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| General | May 27, 2021
Pandemic speeds up Headless Commerce

The COVID -19 pandemic has rapidly transformed every stage of the purchase path, from how the customer relationship is established to the touchpoints that businesses should take advantage of to make their presence felt and leverage omnichannel sales. The bar was set high, but with the flexibility and customizability that headless commerce offers, eCommerce businesses […]

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| Business, General | May 25, 2021
What is the omnichannel sale and why it matters?

Omnichannel (or omni-channel) is a sales strategy that assumes that all available channels of attainment and customer service should cooperate at every stage to ensure the convenience of shopping in the retail network.  Its general idea is simple: the more integrated tools a customer has available for their shopping, the greater their sense of convenience […]

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| Business, General | May 17, 2021
Which Headless CMSs Integrate with Vue Storefront?

Chasing customers’ attention that is divided into multiple online channels – from retail shops to the web and onwards to mobile, social media, areas included Augmented Reality and wearables – is not an easy task. Yet, it must be done, and it must be done fast. Any roadblocks in content delivery are slowing down the […]

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| General | May 14, 2021
What is a Headless Content Management System (CMS), and why should you replace traditional with it?

Almost every site with text is based on some kind of Content Management System – whether it’s an information site, a blog, or a shop, but it doesn’t mean the CMS landscape is set in stone. On the contrary; to resonate with omnichannel-implied demands, CMSs – like many software products – lost their “heads”, and […]

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| Business, General | May 7, 2021
The business value of API-first architecture

Today, vast amounts of data are processed and made available across different types of devices. As a result, digital service providers (both internal and external users) offer various APIs. But what does API mean? API can be compared to a restaurant menu. It contains a list of dishes and their descriptions. After the customer selects […]

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| General | May 5, 2021
What are microservices?

Microservices are the answer to the challenge of keeping up with business growth as monolithic architecture is no longer sufficient.  Microservice architecture is an approach to building an application based on the division into multiple modules. Each module has its own individual responsibilities but communicates with others to form a larger, cohesive whole. This approach […]

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| Business | April 29, 2021
What is Composable Commerce?

Composable Commerce is definitely a hot topic right now. Without a doubt, this phenomenon will be the future of eCommerce, and it will probably change the way we create commerce systems forever. There are terms in the digital commerce world that have their moment when everyone wants to use them as keywords and boast about […]

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| Events, General | April 23, 2021
Vue Storefront Summit 2021: Short summary and every video

Vue Storefront Summit, the first event that we organized as an independent company, is over, and – before the dust will settle – we’d like to sum it up for those of us who couldn’t join. Here we go! But first thing first, a few words of self-bragging. We hi-five ourselves and – seriously – […]

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| Business | April 1, 2021
Cloudinary and Vue Storefront join forces to make your eCommerce fast and flawless as it should be

We were familiar with Cloudinary, a cloud-based media management company, long before becoming a separate company. Now, as we finally gained our own identity, we can make the partnership official. With Cloudinary, we can make sure your eCommerce site’s performance is better than ever, every time. Read “Milliseconds make Millions,” a Deloitte’s study on how […]

Meet our authors

Filip Rakowski

CTO & Co-founder at Vue Storefront

Piotr Karwatka

Co-Creator at Vue Storefront

Kaja Grzybowska

Content Manager at Vue Storefront

Patrick Friday

CEO at Vue Storefront

Filip Rakowski
Piotr Karwatka
Kaja Grzybowska
Patrick Friday
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